Group Task

For the group task were we have to make an advert for the Olympics. We have to base the advert around a concept. We immanently started to plan by doing mind maps, concept fans and research.
This is the mind map I created and we used it for part two of our task. We then had to generate a mood board using the ideas from our planning. I chose to do glory and the image below is what I came up with.
Final ideas
After collaborative all of our ideas together, we have decided to follow Jasons idea of creating animal characters that represent each of the countries. By splitting the countries into groups we would be able to to this quickly and could release them all in a series of campaigns and adverts supporting the Olympics. These graphics would be vector based and appeal to everyone because of the happy nature of their characteristics.



