During this unit we have been asked to design and produce an advert to promote and sell an item of our choice. Our group decided to choose the Renault Twizy. This is a new and revolutionary car that has been designed for inter city driving. The first thing we did as a group was brain storm ideas onto a mind map. We came up with unique selling points for the car that the website gave us. Also by using the website we could use this to our advantage to help sell the car. We liked the idea of it being small and cheap, but good quality. We then went off and did individual experimentation.
To create this image I first came up with a concept. The main concept being that the twizy bowls over the competition. Also the tag line "Small but tough" was a play on an idea that the car is like a bowling ball.
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